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What Is Product Placement? Product placement is a class of promotion in which branded products and services are shown in a production such as a movie, that will be seen by a broad audience. Also known as "embedded marketing" product placements are usually found in film, television shows, individual videos, radio, and sometimes live acts. Companies may pay a production company or studio in cash, goods, or services in exchange for product placement advertising."brand placement"), is the technique by which brand name products, packages, signs, services and corporate names are intentionally positioned in feature films, television programmes and computer games. We hope you enjoy your visit to our website and learn more about product placement, and if it is the right form of advertising for your business.