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Promotional Merchandise to Advertise Your Business

31st July 2020 Comments Off on Promotional Merchandise to Advertise Your Business By admin

Giving out promotional merchandise as a means of advertising your business is a great way to get a good return on your advertising dollar because unlike other forms of advertising, promotional merchandise can be effective in getting your name out there and your business logo is seen for a very long time.
There are many types of promotional merchandise items available to purchase, and before diving in headfirst you should be aware that some types of products are better for certain businesses than others. Promotional products that might effectively market a Chinese restaurant will not necessarily have the same effect if you are advertising a golf club, for example.

Who are your target customers?

Before choosing any promotional merchandise you need to know exactly who your target customers are. For example, if you have a fashionable beauty salon, your target customers are likely to be young professional females or mums who want to pamper themselves every once in a while. A good choice of promotional products for this market would be smartphone holders, eco-friendly shopping bags, or useful desk accessories.

If you are hoping to increase your clients at a golf club, your target audience is likely to be mostly male and over 30 years old. Good choices of promotional products for this sector would be tees, cufflinks, elegant pens, or paperweights.

Personal or promotional?

When choosing promotional items you will see they mainly fall into two categories. There are those that will likely only be seen by the recipient and members of their close family; these include fridge magnets, mouse mats, coffee mugs and computer accessories. On the other hand, there is promotional merchandise that will be seen by many; this includes items that can be taken to the beach, T-shirts, caps and all types of bags.
Whether you choose promotional items that will be seen by many or those that are more personal in nature will depend on your type of business. For example, if you run a private taxi firm, it is a good idea to distribute personal items that your prospective client will carry with them and constantly be reminded of your company. A key ring or pen would be a good promotional product for this type of business. On the other hand, if you run a hairdressing salon, bowling alley or bar, giving promotional products like T shirts, beachwear, or shopping bags that will be useful for your recipient and seen by many is a better choice.