Measurement via NMG's Tracker™ Evaluation System
Accountability & Experience in Product Placement 
   
NMG’s Tracker™ Evaluation System tracks, records and analyses every pertinent UK television programme using Avid Digital Editing Technology, making Product Placement accountable by calculating “Media Value” for each appearance. Using this uniform measurement methodology, NMG can give a consistent, quantifiable “Return on Investment” calculation.

For a demonstration of how NMG's Tracker™ works, click the HIP or FMCG button in the panel above to see how a placement's on-screen presence is tracked using the variables listed.
 
Tel:  +44 (0)1753 655 866     Fax:  +44 (0)1753 655 118     Email:  info@nmgproductplacementltd.co.uk
NMG Product Placement Ltd, Pinewood Studios, Pinewood Road, Iver Heath, Buckinghamshire, SL0 0NH