NMG Product Placement

Four Decades of Innovation

NMG founded the UK product placement industry in 1984. Thanks to our impressive heritage combined with continuous innovation, we have ensured that four decades on we remain the leading authority in brand placements and branded content across a wide variety of platforms. Based at Pinewood Studios, home of James Bond, the Star Wars franchise and Disney’s permanent European base, NMG delivers product and brand placements on an international scale.
In alliance with LA-based Hollywood Branded, our product placements reach audiences in television productions, films,
music videos, SVOD and digital content around the world.

We also receive additional exposure through social media content and creative PR opportunities. We represent over fifty of the world’s most iconic brands, making them famous through prop provision, product placement, brand integration, native advertising and partnerships. We work closely with each of our clients; always ensuring their brand strategy is followed. Unlike other agencies, we never adopt a “one size fits all” mentality.

Why Choose Product Placement?

Consumers are continuously overwhelmed by advertising messages. They actively seek to avoid them, whilst simultaneously increasing their time exposed to media content.

The solution to this problem: make sure your brand is part of the story.

Our Work

NMG offers packages from ubiquity via complete multi brand corporate representation through to one off, specifically targeted brand placement campaigns linked to feature films and music videos. We pioneered the integrated advertorial within magazine format programming. You can contact our Head of Business, Sarah Curran to discuss your own brand or product placement objectives.

Our History

Check out our timeline

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2017:

First agency to dedicate resource to enable clients to plan social media content generation, creative PR and brand partnerships through their brand integration, product placement and free prop supply campaigns.
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2017:

Showbrands Australia alliance announced
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2017:

Celebrating 25 years working with an international consumers goods corporation
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2016:

Celebrating 25 years working with an multinational alcoholic beverages company
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2015:

First agency to integrate placement within international advertising campaign (McLaren Automotive / Ministry of Sound)
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2015:

Hollywood Branded, Los Angeles alliance announced
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2015:

ISBA Guidelines, the trade association for international advertisers, on Prop and Product placement produced in association (and authored by) with NMG
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2014:

First agency working on Netflix original content ‘The Crown’
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2014:

First agency to brand integrate in magazine format programming The Royal Mint/ Escape To The Country
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2014:

Brand Cameo Award winner - Product Placement in an Oscar Nominated Film (Tide – The Theory of Everything)
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2013:

Brand Cameo Award winner Product Placement in an Oscar Nominated Film (Guinness – Philomena)
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2011:

First agency able to calculate additional value of placements as programming exports internationally
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2011:

Paid for product placement liberalised in UK TV, NMG main industry commentator for press
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2010:

35% of brands on terrestrial TV are placed by NMG
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2009:

Invested in Mac based digital editing suite
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2007:

Published Position Paper “The Commercialisation of Internet Delivered Television” followed by first agency to place online ‘Kate Modern’ for Bebo / Youtube
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2005:

Published “The Little Book of Product Placement”
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2004:

New Client fee guarantee introduced
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2001:

Re locate to Pinewood Studios, becoming integrated into Pinewood’s worldwide studio network.
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1995:

Instigated the founding of the Entertainment Marketing Association (UK); John Barnard elected Chairman.
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1989:

First location placement – episodes of Brookside filmed at Alton Towers
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1988:

Elected first overseas member of ERMA, the Los Angeles Entertainment Marketing trade association
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1987:

NMG creates first product placement evaluation tool Tracker™
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1987:

NMG works on our first Bond film ‘A View To Kill’
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1985:

Place in first ever Working Title production: ‘My Beautiful Launderette’
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1985:

NMG become first BBC preferred free prop supplier
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1985:

Pioneering work to win approval to free prop supply from the BBC and craft trade unions
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1984:

New Media Group opens for business founding the UK product placement and free prop supply industry, first client General Motors
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1978:

John Barnard NMG’s Chairman, Executive Producer brand integrated films and TV shows shot in UK, Europe, Canada, Japan and Australia
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Our Awards & Accreditations

Brand Cameo Award winner- Product Placement in an Oscar Nominated Film
(Guinness – Philomena)

Brand Cameo Award winner– Product Placement in an Oscar Nominated Film
(Tide – The Theory of Everything)

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Johnnie Walker Black and Blade Runner

Johnnie Walker Black and Blade Runner 2049, Brand integration from 1982 – 2017    Blade Runner 2049 the much-anticipated sequel to the 1982 sci-fi classic Blade Runner opens October 6th 2017. [...]

SIGNIFICANT FIGURES:

In the past 12 months:

100
Made 48 Studio Visits
100
Analysed 24 Film scripts to broker Product Placement deals
160
Serviced 156 separate productions
100
Facilitated 29 placement leverage opportunities

Delivered total media value £26,952,100 to our clients

CONTACT

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